Lee Tyler

Gloss explores relationships between advertising, social media, and personal identity. I am included in the target demographic for Instagram makeup advertising, with Glossier being one of the most prevalent brands on my Instagram feed. My work focuses on the depiction of women's bodies, based on age and ethnicity, in Glossier's marketing campaigns. Through selecting images from Glossier's Instagram feed, personal family photos, and home videos, I create acrylic paintings and projections that explore the sexualization of innocence with white models and the body exotification of women of color. Juxtaposing these images from the campaigns with images from my childhood and family photos emphasize the contradictions and negative associations of Glossier's marketing campaigns.




Jeremy Drummond